The UNESCO IITE Unit for ICT in Health Education seeks to engage an organization (including Individual Entrepreneurs) to coordinate the TeensLIVE & ParentsLIVE digital projects from April to December 2025. The TeensLIVE and ParentsLIVE initiatives provide accessible, evidence-based resources designed to support adolescents and their parents in navigating essential health and relationship topics. TeensLIVE engages youth through interactive digital content, videos, quizzes, and peer-led dialogues, covering reproductive health (including HIV prevention and stigma reduction), mental health, bullying and cyberbullying, hate speech, body positivity, and substance use awareness. Complementing this, ParentsLIVE equips parents, educators, and caregivers with practical guidance, expert-led videos, and strategies for effectively addressing these sensitive issues, fostering open communication, and supporting adolescent well-being.
The selected provider must demonstrate a minimum of 2 years of relevant experience in youth-oriented media, health education, or related fields.
Key themes to be addressed:
- Reproductive health (including HIV-related matters)
- Mental health
- Bullying and hate speech
- Communication, friendships, and peer pressure
- Dating
- Body image
- Alcohol and substance use
- Violence prevention and information/cybersecurity
- How to support parents in guiding their children through adolescence
Overall Activities
- Content Creation and Social Media Management
The organization will publish two to three thematic posts per week on Instagram and TikTok, along with two to four daily stories, and one weekly long-read on Telegram. Occasional entertainment posts will complement the main topics to maintain audience engagement.
The organization will develop content that aligns with monthly themes and remains responsive to emerging youth concerns. The content should accurately address topics such as reproductive health (including HIV), mental health, bullying, hate speech, body image, and substance use. - Youth Editorial Board and Teambuilding Sessions for TeensLIVE
The organization will form and train a youth editorial board, guiding and overseeing volunteers’ involvement in content planning, creation, and feedback processes. The organization will conduct four teambuilding sessions, ensuring that volunteers and staff remain motivated, well-trained, and aligned with project goals. - Expert Collaborations
The organization will engage a minimum of two to three experts for TeensLIVE and up to two to three experts for ParentsLIVE. These experts will participate in online or offline events, question-and-answer sessions, and other project-related activities. - Influencer Collaborations
The organization will partner with four to five influencers, leveraging their social media reach to amplify project content for both resources. All coordination, including event participation and content creation, will be managed by the organization. - Offline Events
The organization will plan and execute two major offline events for both parents and their adolescents: one focusing on HIV/AIDS awareness and another addressing mental health and bullying. This includes all logistical arrangements, stakeholder coordination, and event follow-up. - Promotion and Community Engagement
The organization will oversee promotions and manage community interactions on social media platforms, including distributing gifts or incentives for competitions. This includes promptly responding to comments and messages, as well as addressing any feedback from participants.
Timeline and Deliverables
Phase 1 (April – August 2025)
- Teambuilding Sessions
The organization will conduct two teambuilding sessions to strengthen the skills, motivation, and teamwork of volunteers and staff.- Deliverable: Brief teambuilding reports outlining agendas, outcomes, and next steps.
- Social Media Content Creation
The organization will maintain the agreed posting schedule: two to three weekly posts, two to four daily stories, and one long-read on Telegram each week for TeensLIVE, as well as two posts and weekly stories for ParentsLIVE.- Deliverable: Monthly content calendar, screenshots, and engagement metrics.
- Expert & Influencer Engagement
The organization will initiate collaborations with the planned experts and influencers, ensuring coverage of core topics through online or offline activities.- Deliverable: Documentation of collaboration details, including content outlines and activity dates.
- Offline Event on Bullying
The organization will hold the first offline event to highlight awareness on bullying-related matters, involving experts, influencers, and volunteers.- Deliverable: Event report, including participant numbers, feedback, and any relevant media.
- Mid-Project Report
The organization will submit a concise summary of achievements, challenges, and lessons learned during Phase 1, along with recommendations for Phase 2.- Deliverable: Mid-project report analyzing progress toward targets and proposing adjustments.
Phase 2 (September – December 2025)
- Teambuilding Sessions (2 Sessions)
The organization will carry out any remaining teambuilding sessions to further enhance volunteer capabilities and maintain motivation.- Deliverable: Teambuilding session report(s) covering objectives, activities, and outcomes.
- Continued Social Media Content Creation
The organization will sustain the established posting frequency and content quality, ensuring relevance and audience engagement.- Deliverable: Updated content calendar, screenshots, and engagement analytics.
- Expanded Expert & Influencer Engagement
The organization will complete or expand upon the expert and influencer collaborations, incorporating their contributions to strengthen project objectives.- Deliverable: Records of final collaborations, including topics, formats, and results.
- Offline Event (HIV & Mental Health)
The organization will hold a second offline event focused on mental health and bullying, again involving experts, influencers, and volunteers.- Deliverable: Post-event report summarizing participation, impact, and any follow-up actions.
- Rewards & Recognition
The organization will distribute gifts or incentives for volunteers and competition winners to acknowledge their contributions.- Deliverable: Brief record of items distributed, recipients, and feedback.
- Final Report
The organization will submit a comprehensive final report, detailing all activities, deliverables, outcomes, and recommendations for future projects.- Deliverable: Final project report covering both phases, including key metrics and lessons learned.
Required Qualifications
- Minimum 2 years of experience in youth-focused media, health education, social campaigns, or similar. Experience working with parent audiences will be considered an advantage.
- Demonstrated capacity in project coordination, social media strategy, volunteer management, and event organization.
- Team members or consultants with expertise in adolescent development, mental health, sexual and reproductive health, or digital communications.
- Proficiency in Armenian and English (written and spoken).
Application Process
Interested organizations (including Individual Entrepreneurs) should submit:
- Brief Proposal: Explain how you will meet the above objectives and deliverables, including any initial content ideas.
- Company/IE Profile & CVs: Highlight relevant experience, roles of proposed team members.
- Completed Financial Proposal.
The final selection will be based on:
- Compliance with TOR requirements
- Organizational experience and capacity
- Financial competitiveness
For further details or clarifications, please contact Ms. Ekaterina SAMOLYGO at e.samolygo@unesco.org.
Deadline for Submissions: April 2, 2025