Full-text version [eng
Social media enable human relationships through technology. In other words, social media are the media for social interaction. The two most visible applications of social media are the building and consolidation of friendships among youngsters, and the building of networks for career development. The two “hottest” applications of social media are marketing and advertising for political/ideological purposes. In social media, just as occurs with the Web2.0, users have become producers and co-creators.